Other-level thinkers and business owners invest in book anthologies as a business-building tool. If you’re one of them, good for you! If you’re one of the people who invested but didn’t get out of it what you hoped, I’m going to help.
At Brave Healer Productions, anthologies are called expert book collaborations because our authors are expert healers, practitioners, business owners, and teachers who offer master tools and strategies in each chapter. You may have been in a book like ours, or you may have been in an anthology where you only shared your story.
Either way, it’s time to receive some badass ROI from your project.
Some of the ROI is about what benefits the person who’s leading the project is offering, and some of it is about the benefits your publisher brings to the table. But remember, it’s also about what efforts and energy you are putting into leveraging your beautiful chapter. In fact, when you take responsibility for your returns, you control more of the possible outcome.
Did your compiler hire a publisher, or is your compiler your publisher? If the leader of your project partnered with a publisher, you should receive more benefits and a greater ROI. Know what you’re signing up for!
One of my networking partners makes a consistent ROI from the anthologies he participates in. That’s not from just selling books, y’all. He actively seeks out anthology projects as one of his main business growth strategies because he sees the opportunity to build relationships with his co-authors.
Benefits of investing in an anthology project
In Brave Healer projects, we deliver:
- Coaching on how to write in a way that makes your story come alive.
- Coaching on how to create a bestselling book on Amazon
- Author interviews to help you promote your chapter and message.
- A networking platform so you can meet others and build your business.
- A writer’s circle to stay accountable to your craft.
- An online learning platform so you can take what you taught in the book and make passive income from a course on the topic.
- A full media kit so you have access to marketing materials.
- A dedicated author’s group where you can promote your awesome stuff.
- A professional press release you can repurpose for your own uses.
- A larger community of over 3000 author entrepreneurs to network with.
- A book award process for lead authors.
- A mastermind for lead authors to pay forward ways to serve their authors.
- And more. . .
When you invest in a project, you’re investing in much more than becoming a published author in an Amazon bestselling book. You’re investing in your business community and business future, as well as your own legacy. We’re your partner for that.
Monetizing your chapter
In the Brave Healer projects we offer:
- A generous paperback purchase benefit that never expires (no limit to the books you can buy at cost).
- Two built-in communities to network with and opportunities to receive introductions.
You can make back what you invested, just by selling books, but the real ROI? Let’s talk about what’s possible.
I want you to think big. Here are some questions to get into the possibility mindset about your project:
What if you landed a client from being in an anthology?
What if you landed several clients?
What if you met a perfect business referral partner who serves the same audience as you and they invited you to speak to their audience?
What if networking with co-authors turned into a course or workshop collaboration?
There are lucrative ways to monetize your chapter that go well beyond just book sales.
5 powerful ways to leverage your anthology project
- Create a signature talk from your story and get on stages to sell your books and services.
- Be a guest on podcasts by partnering with hosts who serve the same ideal clients as you. Create something that serves their audience and they will share you, your book, and your services with their audience.
- Create a book funnel that shares a free chapter with your email list. The next email announcements can inform people about how to buy the book, or a course on your topic.
- Collaborate with co-authors and create an online summit or workshop.
- Create powerful relationships with your co-authors and continue networking to come up with new ideas for ways to collaborate.
When you invest with the right publisher and motivated leader, the opportunities and possibilities are limitless. Make sure you ask the right questions and choose the right projects with the biggest benefits.
20 questions to ask when you’re applying for your next anthology project
- Will the book be professionally edited and designed?
- What amount of assistance will the author have during the writing and editing process?
- Will the book be professionally proofread?
- Will the author’s names be on the front cover of the book?
- Will the authors be interviewed about their chapter?
- What kind of marketing and promotion plan is in place for launching the book?
- What benefits will authors have?
- Will authors be able to purchase books at cost? How many?
- How will the book be launched? What is the launch strategy?
- Will there be opportunities to network with co-authors?
- Will authors have access to each other’s social and contact information?
- Will authors be allowed to include a bio in their chapter? If so, what’s the word count?
- Will authors be allowed to include a link or multiple links in their bio?
- What kind of writing coaching will authors receive?
- What kind of book launch coaching will authors receive?
- Will authors be able to order books at cost at any time in the future?
- Will there be any in-person book signing events?
- Will the book be distributed in eBook, paperback, and Audible formats?
- What platforms will the book be distributed on?
- Will there be a press release about the book?
These are some of the questions you can ask to get an idea of the amount of energy and effort your anthology publisher is putting into the project, but also the level of expertise, attention to detail, and investment they’re making to ensure a professional outcome.
Books are a legacy business. Make sure you’re leaving yours in the most powerful, professional way possible!
To inquire about any of our Brave Healer Productions, Brave Business Books, or Brave Kids Books projects, please visit BraveHealer.com
