Writing is a journey, and every author loves to have a bunch of enthusiastic readers who are eager to hop on this ride with them. Building a community around your work is like having a friendly neighborhood where everyone is excited about books and stories, just like you are.
But how do you create such a friendly neighborhood? The answer is – bonus content — like extra goodies you offer to your readers besides your main book. It could be anything – a few extra chapters, a sneak peek into the life of your characters, or even a fun behind-the-scenes look at your writing process. Bonus content makes your readers feel special and brings them closer to your work.
How Bonus Content Boosts Community Growth
Creates a Buzz
Offering bonus content is like throwing a small party with some special treats. For example, sharing a few bonus chapters can get readers talking and sharing, creating a buzz around your book.
Encourages Engagement
Bonus content gives your readers something extra to talk about. It’s like adding fuel to the fire of discussions, making your writing community more lively and engaged.
Builds Loyalty
When you offer something extra, readers appreciate it. It’s a way to show that you value them, which in turn, builds loyalty towards you and your work.
Offers Insight
Through bonus content, you can share the story behind the story. For instance, sharing what inspired you to write a particular character or scene can make your book more meaningful to your readers.
Encourages Sign-ups
You can offer bonus content to readers who sign up for your newsletter. It’s a win-win – they get something extra, and you get to grow your mailing list.
Supports Sales
While building a community is the main goal, bonus content can also give a little nudge to your book sales. For example, offering a free short story to those who pre-order your book can be a sweet deal.
Fosters a Sense of Exclusivity
Bonus content can make your readers feel like they are part of an exclusive club. This feeling of being special can help build a close-knit community around your work.
Now, how do you get started with creating and sharing bonus content? Here are some simple steps:
Identify What Resonates: Figure out what your readers would love as bonus content. Is it a deeper dive into your characters’ lives, or maybe a fun Q&A session?
Create Quality Content: Make sure your bonus content is interesting and well-crafted. It should add value to your readers’ experience.
Share Wisely: Share your bonus content through your website, social media, or a newsletter. Make it easy for your readers to access it.
Encourage Interaction: Ask your readers what they think of the bonus content. Their feedback can be gold!
Measure and Learn: See how your bonus content is helping in building your community and learn from it. It will help you do better next time.
Closing Thoughts
The journey of writing is not a solitary one. It’s a shared adventure with your readers. By offering bonus content, you not only enrich your readers’ experience but also build a thriving community around your work. So, start brainstorming on what bonus content you can create to bring your readers closer and build a community that cherishes your work as much as you do.
If you’re looking for some inspiration or accountability being part of a community can provide you with the motivation, feedback, and support you need. Brave Healers Writing Community could be the catalyst in not only enhancing your writing but also hare ideas, challenges, and successes with fellow writers who understand the journey.
And who knows? The discussions within the community might even spark ideas for your next book or inspire you to consider co-writing a book. So, go ahead and start planning your bonus content. Your readers are waiting for the extra goodies you have in store for them!
