You’re about to write a book and your heart is pounding in anticipation. You want to create something readers will be drawn to. Something that’ll make them stop in their tracks, staring at the cover, and instantly purchase your content. The cover has to be stunning. It has to leap out of the computer screen and demand them to touch it!

I’m certain you think about things like marketing and distribution when outlining your book, and it’s perhaps equally important to consider the cover design from the get-go. The cover of your book helps you to sell more copies of it, as it is what readers will see before ordering it. It also leads them to look for a certain style of book, which if very different from yours, could put them off. 

Think about this: how important was the book cover design when you ordered your last book?

As an author who has poured her heart into manuscripts, publishing 50 + Amazon bestselling books with over 600 collaborating authors, I understand the importance of creating an emotional connection with readers and book cover designs are a crucial element in bringing our stories to life and forging that connection.

Why Does The Cover Of Your Book Matter?

As writers we know how hard it is to write and edit a book, to prepare for marketing. From the initial idea to the final sale, it’s a long journey!

And then there’s the cover. We spend time thinking about what it will look like, who will design it, and how much it will cost. At least that’s what I do!

The truth is that having a great cover will help your book stand out in the marketplace and make people want to buy it. It can also help sell multiple books if you plan on writing more than one in a series or set. You see, a great cover makes them want to read more from you!

Here are some reasons why:

•  It’s the first thing that people see when they visit your website or read reviews about your book, so it needs to be eye-catching and convey what type of book it is. A good cover design can attract attention in the marketplace and drive sales.
• A good cover makes people curious about what’s inside your book. If they see something they like on the outside, they’ll want to find out more!
• A great cover shows professionalism and quality. People feel confident when they know what they’re getting into with a well-designed book cover, especially if it matches their expectations for content or genre well enough for them to take action (i.e., buy!).
• It builds credibility for you as an author by showing that you take pride in what you do and want your work to be taken seriously by others as well (which means doing things like proofreading and editing).
• It helps you establish your brand and build loyalty among fans who love your work enough to follow along with future releases too!

Now that you have the idea of “What Your Book Cover Says To Readers” Let’s take a look at some effective ways you can improve the design of your book cover.

• As you write your book, consider what your cover should look like. Are there any key points in the story that would make good themes for your cover? When hiring a designer, provide them with a blueprint of what you want; this will give them an idea of what you’re looking for. A good marketing strategy, creative graphics, eye-catching font, and attractive covers are all effective ways to sell more books. 
• Please don’t wait until the last minute to design your book cover, remember it’s an important marketing tool! Your main goal is to attract readers and provide them with a sense of what your book is about, but not to overdo it. 
• Don’t be too flashy in your presentation; you might alienate potential readers. Keep things simple and create a hook to catch their attention. There’s no need to divulge the full details of your story in the beginning, a hook can be very effective.
• Typography is an important aspect of design. Designers should avoid using too many fonts and stay away from fonts that have negative connotations. It’s also recommended to keep the name smaller compared to the title and to keep the design simple.
• Designing a book cover requires balancing images, text, and information. To effectively communicate with your target readers, it’s important to take cues from the bestselling titles in your genre and use motifs and visual styles that are common in that genre. Remember to include the spine and back of your book in your design, and keep the typography simple by using no more than two or three different fonts.

As a budding author, it’s easy to make mistakes. You’re likely to experience a lot of things on your way to becoming a successful writer—pressure from others and yourself, for example—and there’s always the possibility that something unexpected will happen. For me, this happened when I misspelled a word on my book’s cover. But there’s one mistake that can easily be avoided before those beautiful words go to print: planning out your strategy and business plan before publishing! Check out my blog Common Mistakes New Authors Make When Trying to Get Published, and if you need any help with writing or publishing Brave Healer Productions is one of the best book publishers out there. This isn’t because we have the most experience; it’s because we create a safe space for writing and publishing to be part of your healing journey. It’s because we understand mistakes and know how to avoid them.

In conclusion, remember the wise words of the famous quote, “Don’t judge a book by its cover.” However, as humans, we can’t help but be moved by the power of design. A good book cover can make all the difference in enticing potential readers and making your book memorable. So don’t let your hard work go to waste with an average cover. Invest in a good cover design and let it be the finishing touch that takes your book to the next level.